Sunday, April 3, 2011

Working my way through the 45 Day Success Guide-Week Three

Well it's been a bit over a month that I've had my Artfire Studio up and running. I'm still working at my own pace on the Artfire 45 Day Success guide. I've been taking my time to set-up my shop, join some guilds and do a bit more in the way of promotion. Here's some of what I've been working on:
  • Day 15-Setting up your SEO testing. SEO? anything like REO? What the heck is SEO and how do test it? SEO means search engine optimization. In other words, it's how people find you in search engines such as Google, Bing, Yahoo, and other search engines. Each search engine has it's own way of ranking your listings. It's usually a combination of your product title and description. By testing different ways to write your descriptions you can help determine what descriptions work best for you. I try to vary my titles-especially when I list similar items. Today I listed 13 pairs of sea glass earrings. In some of the listings I started off with the words "sea glass" in others "beach glass" in others I started out with other descriptions. This way I hope to capture the attention of people searching  using different terms.
  • Day 16-Has you listing some of your prior work. I listed some things I've listed when I was on Etsy, but that I haven't listed yet on Artfire. Many times people will list things from their art or craft shows or prior sold items.
  • Day 17-Meet the staff. The staff often posts in the forums-hey it's nice to know that frittering away some of their day hanging out with us too! Tony, one of the co-founders is usually checking in daily. If you have a problem just ask. I had an issue come up this week with my studio announcement and they we right on top of it. Good work!
  • Day 18-It's a work day. Hey it's fly fishing season for me around here. I think I'm heading to the stream. Work can wait. The trout won't.
  • Day 19-Setting up your Rapid Cart and Facebook Kiosk. If you look to the right side of my blog you'll see a Rapid Cart feature. I've got it set up to view 6 random items from my studio. The cool thing about it is, that instead of just linking to my studio, you can actually purchase something without navigating away! I haven't had any on try it yet. But for my type of blog, which brings in a lot of people looking for things likes recipes or tutorials, I'm hoping it will be a nice feature. The same thing goes for the Facebook Kiosk-it's a check-out application on your  business page.
  • Day 20-More SEO-by now you should be starting to get more comfortable with writing titles and descriptions. The one thing to remember is that your not really writing nice flowery titles naming your products. Think of them as you would try to "Google" an item.I suggest searching on a couple of different search engines on how your titles show up. Here's a good example. If you search "strawberry jello pretzel desert" in exactly that order you'll find my recipe number 1 in Google-and I might as it's been in number 1 (or very close to it) since 2009! I even beat out places like and! On Bing and Yahoo it doesn't come up until page 3. It also places on the first page on So you can see I'm happy most people use Google and I try to optimize my titles for Google searches. One of the things you'll notice in my posts are links. Click on my titles and the highlighted words and you 'll be taken to something I've mentioned. Did you know that having these links in your posts actually improve your credibility? I didn't. But having links in your posts increase the likelihood that you will increase your ranking in the search engines. But, don't over do it. You want to be credible without selling every word to an add or link! Don't you just hate it when you get to a post and just about every word in the post is an ad!
I hope you're finding my journey interesting and helpful. I'd love to hear how some of you are doing setting up your shops and studios. If you have been around for a while, I'd love to hear your suggestions.

Nobody trips over mountains.  It is the small pebble that causes you to stumble.  Pass all the pebbles in your path and you will find you have crossed the mountain.  ~Author Unknown